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Africa isn’t what’s next—it’s what’s NOW.
Jaiyé is redefining how the world experiences Africa—not just as a destination, but as a place to immerse in, build in, and belong to.
We craft experiences that go beyond the typical vacation. Through curated travel, content, and community, we connect people with Africa’s vibrant culture, thriving business scene, and boundless opportunities. Our travelers leave not just with memories, but with deeper connections, fresh inspiration, and a renewed sense of possibility.
The impact? We’re shifting mindsets. People aren’t just traveling to Africa; they’re seeing it in a new light—through luxury, business, investment, creativity, and community. We’re connecting people to Africa in meaningful, lasting ways—blending comfort, curiosity, and purpose to spark transformation through every journey.
The vision? To be the leading lifestyle and travel brand for high-end, culture-rich experiences across Africa—building a global community rooted in connection, exploration, and impact.
The time is now. Let’s explore.
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is a multifaceted visionary who is believes that life begins when you’re ready to embrace the uncomfortable and achieve the impossible. As the founder of Pop of Culture, she has extensive experience in building brands and communities and curating international experiences.
As the co-founder of Jaiyé and official Lagosian, her goal is to use her creative spirit and passion for travel to motivate a new generation of explorers and challenge adventure seekers to truly immerse themselves in the beauty of culture and community across Africa.
For her, it’s more than travel; it's a movement.
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an engineer turned marketer, values experiences and human connection, believing that cultural exchange and exploration are gateways to personal enlightenment.
She has visited 23 countries and shows no signs of stopping.
With Jaiyé, she strives to bridge the gap between the western world and Africa. Drawing from her travels to Nigeria, she has cultivated a dynamic community in Lagos and is committed to sharing the richness of Africa, facilitating easier access, and fostering a sense of belonging for others.